At Coastal Stone Flooring, we believe the best businesses are built on craftsmanship, trust, and a genuine connection to the communities they serve.

Founded by Serena and Luke Wilson in Mount Pleasant, South Carolina, Coastal Stone Flooring was created with a simple goal: to bring a better, longer-lasting flooring solution to homeowners across the Lowcountry and beyond. Today, we proudly serve Charleston, Hilton Head, Myrtle Beach, Florence, and Columbia - delivering high-quality stone and epoxy flooring systems that are as durable as they are beautiful.

What started as a vision has grown into a trusted name in the region, known for expert installation, premium materials, and a commitment to doing things the right way.

A Legacy of Innovation

Coastal Stone Flooring is built on decades of industry knowledge and family tradition. Serena’s father, Russell Masetta, is the founder of Nature Stone®, a company that revolutionized stone and epoxy flooring over 30 years ago. His mission was never just to create a better floor - it was to build something lasting that would improve customers’ lives for generations.

Serena and Luke spent years working within that business, learning every aspect of the craft and mastering the installation process. More importantly, they carried forward the same core values: integrity, quality workmanship, and an unwavering focus on customer satisfaction.

Today, Coastal Stone Flooring continues that legacy - bringing proven techniques and innovation to homes throughout South Carolina.

Built for the Carolina Climate

Our flooring system is designed specifically to perform in the Southeast’s challenging climate.

Each floor is crafted using hand-selected, all-natural river stones combined with a patent-pending epoxy and expertly hand-troweled over existing concrete. The result is a seamless, breathable surface that allows moisture to pass through—preventing the common issues that plague traditional concrete and epoxy coatings.
Unlike standard garage floors:

• It won’t crack, pit, or deteriorate over time

• It won’t peel, chip, or bubble like epoxy paint

• It resists moisture, humidity, and even flooding

• It provides a slip-resistant, safe surface

• It stays beautiful and easy to maintain for years

From garages and patios to pool decks and driveways and more, our floors are built to handle coastal conditions while enhancing the look and functionality of your space.

More Than a Flooring Company

As we’ve grown, one thing has remained the same: our commitment to the communities we serve.

Coastal Stone Flooring proudly supports local organizations. Giving back is not just something we do—it’s part of who we are.

Our Commitment

We don’t believe in quick fixes or one-size-fits-all solutions. Every project we take on is completed with care, precision, and pride. Our goal is simple: to deliver a floor that not only looks incredible on day one, but continues to perform for years to come.

Because to us, our customers aren’t just clients—they’re neighbors.